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As you consider shifting your marketing to more digital formats it is important that you know the basics. Setting budgets, creating compelling ads and refining target audiences are all very important to ensure you get the best results for your ads.

Some business owners scoff when I suggest it’s possible to double one’s customer base in a single month, but I honestly believe it’s because most set their expectations too low. For some reason, people seem to only expect growth in line or slightly about the rate of inflation, so they believe they can get a…

Those who have the time to pursue their passions and dreams, experience what life truly has to offer. John D. Rockefeller, Sr. was a man who possessed incredible amounts of money, but he once remarked, “I know of nothing more despicable and pathetic than a man who devotes all the hours of the waking day…

Why some businesses thrive while others implode during economic downswings remains a puzzle to many business-owning entrepreneurs. Often, they mistakenly assume that all businesses must suffer through recessionary cycles. In reality, some companies are essentially recession-proof, and it’s not necessarily because they are bigger, better-known, or more generously capitalised.

Pivoting a business can seem as impossible as changing the tides or reversing the earth’s rotation. It is a daunting undertaking and when coupled with the personal stresses of family needs and health concerns many are overwhelmed and left incapacitated which means for them, the end is inevitable. But for those willing to attack the…